Portfolio VisComm |
AJA DURAN

Redo portfolio site

This is something that I’ve been REALLY wanting to work on for a while now. I currently have a portfolio site that I threw together when I started freelancing. I don’t hate it but I don’t love it. I want to be wowed when I go on to the homepage! So my plan is to redesign it using Squarespace and make it more visually appealing, organize it better and have a better flow.

My two main priorities for this project: 1 Make it look more visually appealing to future employers while reflecting my style and 2 Organizing my work better so that visitors can easily view all of my projects without getting confused, lost or bored.

Lookbook/Trend forecast

This project ties in with my primary project. I was thinking that creating a capsule collection lookbook would be really fun and will help me practice my InDesign skills. The idea is to create a lookbook with a really cool cover page, maybe 4-6 inner pages, and a back cover showcasing my new brand and some of the brands that the shop carries.

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